1) A person who sees his or her duties and obligations to the biosphere, all currently living things, and all things and people that will live in the future as being greater than his or her obligations to the shareholders of the company that employs them.
2) A person who believes—and who acts on this belief—that it is worse to be complicit in the destruction of ecosystems and the killing of species than it is to act contrary to the short term interests of an employer.
3) A person who wishes to reduce the amount of harm being done to the planet’s systems by exposing the practices causing that harm.
One report showed that Exxon gave, despite knowing the dangers of climate change, almost $16 million from 1998 to 2005 to organizations who sought to discredit the scientific evidence related to climate change and convince the public that climate change was a hoax. Exxon also spends (if the company’s 2010 expenditure is typical) between $100 million and $300 million a year in advertising. Media companies are the beneficiaries of much of this expenditure.