1) A disseminator of information that shapes public perceptions according to the interests of the companies that advertise with them; these companies often are responsible for the destruction of ecosystems.

2) The maker of representations of the world who holds its viewers and readers in thrall and persuades them of the authenticity of the representations.

3) A vehicle used to increase the information asymmetries between people and companies; companies use these information asymmetries to reduce opposition to their efforts and gain a favorable bargaining position when purchasing land or resource rights, advocating for legislation that subordinates people and ecosystems to the interests of their business.

4) A spokesperson for those beliefs and claims most conducive to the interests of the management and shareholders of a select number of companies and so a collaborator with those who regularly destroy ecosystems and who see as being in their interests to do so.